# Focal > Focal is a done-for-you ChatGPT Ads agency and software platform for UK and US brands. It runs ChatGPT Ads end to end — creative, campaign management, competitor research, and reporting — with a first campaign live in 7 days from kickoff. The platform side offers MCP, ad-platform connectors, a Bulk Ad Launcher, an Ad Library, and alerts and reports. Focal is built by the team behind a 40,000+ user SaaS and a multi 7-figure marketing agency. The site covers two offerings: the managed agency service and the self-serve software platform. It also publishes free tools and an in-depth blog on running ChatGPT Ads. ## Main pages - [ChatGPT Ads Agency (home)](https://www.tryfocal.com/): Done-for-you ChatGPT Ads agency covering creative, campaign management, competitor research, and reporting. - [Focal Platform](https://www.tryfocal.com/product): Web app to craft ChatGPT Ads, study competitors, and ship at scale via MCP, connectors, Bulk Ad Launcher, and Alerts. - [LLM Ads Agency](https://www.tryfocal.com/llm-ads-agency): Managed campaigns across niche LLMs with ad inventory, audience targeting, creative, and reporting. - [About](https://www.tryfocal.com/about): The team behind Focal and the background of the agency and platform. - [Blog](https://www.tryfocal.com/blog): Practical guides, research, and insights on creating winning ChatGPT Ads campaigns. ## Product - [MCP server for ChatGPT Ads](https://www.tryfocal.com/product/mcp): Connect Focal to Claude, ChatGPT, and any MCP-compatible LLM to brief, draft, and ship campaigns. - [Google Ads connector](https://www.tryfocal.com/product/google-ads-connector): Turn proven Google Ads campaigns, audiences, and creatives into ChatGPT Ads. - [Meta Ads connector](https://www.tryfocal.com/product/meta-ads-connector): Turn proven Facebook and Instagram audiences and creatives into ChatGPT Ads. - [Bulk Ad Launcher](https://www.tryfocal.com/product/bulk-ad-launcher): Launch many ChatGPT Ads variations from one brief to test hooks and angles in parallel. - [Alerts & Reports](https://www.tryfocal.com/product/alerts-reports): Competitor ChatGPT Ads alerts and monthly performance reports. - [Ad Library](https://www.tryfocal.com/product/ad-library): Browse competitor ChatGPT Ads filtered by industry, format, and angle. ## Free tools - [Tools overview](https://www.tryfocal.com/tools): Free planning and tagging tools for paid-ads teams. - [ChatGPT Ads Calculator](https://www.tryfocal.com/tools/chatgpt-ads-calculator): Estimate audience size, CPC range, and click-volume budgets from a context hint. - [Context Hint Generator](https://www.tryfocal.com/tools/chatgpt-ads-hint-generator): Turn your site and ICP into a paste-ready ChatGPT context hint, keyword lines, and audience paragraph. - [UTM Generator](https://www.tryfocal.com/tools/utm-generator): Build clean, case-safe UTM links for Google, Meta, LinkedIn, and TikTok ads. - [ChatGPT Pixel Helper](https://www.tryfocal.com/tools/chatgpt-pixel-helper): Free Chrome extension to inspect ChatGPT Ads pixel events and debug conversion tracking. ## Blog (key guides) - [What Are ChatGPT Ads?](https://www.tryfocal.com/blog/what-are-chatgpt-ads): Foundational 2026 guide to the channel. - [ChatGPT Ads vs Google Ads](https://www.tryfocal.com/blog/chatgpt-ads-vs-google-ads): Which channel to run in 2026. - [ChatGPT Ads Cost](https://www.tryfocal.com/blog/chatgpt-ads-cost): CPM, CPC, and budget benchmarks. - [ChatGPT Ads ROAS Study](https://www.tryfocal.com/blog/chatgpt-ads-roas-study): Real data from $10k of spend. - [How to Create a ChatGPT Ads Account](https://www.tryfocal.com/blog/how-to-create-chatgpt-ads-account): Step-by-step account setup. - [ChatGPT Ads Campaign Structure](https://www.tryfocal.com/blog/chatgpt-ads-campaign-structure): How to structure campaigns. - [ChatGPT Ads Tracking](https://www.tryfocal.com/blog/chatgpt-ads-tracking): Complete 2026 tracking setup. - [How to Set Up the ChatGPT Ads Pixel](https://www.tryfocal.com/blog/how-to-set-up-the-chatgpt-ads-pixel-tracking): Pixel tracking guide. - [ChatGPT Ads Audiences](https://www.tryfocal.com/blog/chatgpt-ads-audiences): Complete 2026 targeting guide. - [ChatGPT Ads Library](https://www.tryfocal.com/blog/chatgpt-ads-library): How to see competitor ads in 2026. - [How to Spy on Competitors with the Ads Library](https://www.tryfocal.com/blog/how-to-spy-on-competitors-using-the-chatgpt-ads-library): Competitor research workflow. - [ChatGPT Product Feed Ads](https://www.tryfocal.com/blog/chatgpt-product-feed-ads): What retailers need to know. - [ChatGPT Ads Checklist](https://www.tryfocal.com/blog/chatgpt-ads-checklist): What to check before spending. - [ChatGPT Ads Campaign](https://www.tryfocal.com/blog/chatgpt-ads-campaign): How to build one that converts. - [Free ChatGPT Ads Course](https://www.tryfocal.com/blog/chatgpt-ads-course): The free 2026 operator playbook. - [How Much Do ChatGPT Ads Cost?](https://www.tryfocal.com/blog/how-much-do-chatgpt-ads-cost): 2026 CPC and CPM pricing breakdown. - [ChatGPT Ads Minimum Budget](https://www.tryfocal.com/blog/chatgpt-ads-minimum-budget): What you actually need to start. - [Are ChatGPT Ads Worth It?](https://www.tryfocal.com/blog/are-chatgpt-ads-worth-it): Real ROAS and performance data. - [How to Advertise on ChatGPT](https://www.tryfocal.com/blog/how-to-advertise-on-chatgpt): Step-by-step setup guide. - [ChatGPT Ad Creative: Formats & Specs](https://www.tryfocal.com/blog/chatgpt-ad-creative-formats-specs): Ad formats, specs, and what converts. - [ChatGPT Ads Agency vs In-House](https://www.tryfocal.com/blog/chatgpt-ads-agency-vs-in-house): When to hire out and when to build in-house. - [ChatGPT Ads vs Meta Ads](https://www.tryfocal.com/blog/chatgpt-ads-vs-meta-ads): Which channel wins in 2026. - [ChatGPT Ads for B2B SaaS](https://www.tryfocal.com/blog/chatgpt-ads-for-b2b-saas): The strongest-fit vertical for the channel. - [ChatGPT Ads for Ecommerce & DTC](https://www.tryfocal.com/blog/chatgpt-ads-for-ecommerce): Product feeds, specs, and strategy. - [ChatGPT Ads for Professional Services](https://www.tryfocal.com/blog/chatgpt-ads-for-professional-services): Guidance for agencies, consultants, and firms. ## Optional - [Privacy Policy](https://www.tryfocal.com/privacy): How Focal handles data. - [Terms](https://www.tryfocal.com/terms): Terms of service.