The Team Behind the ChatGPT Ads Agency
ChatGPT Ads is a new paid channel. No tools, playbooks, or services existed for teams who wanted to run it well. We built the agency, the platform, and the community we wanted to use every day.
What we do
ChatGPT Ads Agency
Done-for-you creative, campaign management, competitor research, and reporting. Our core offer, run by the team that built the platform.
See the agencyLLM Ads Agency
Done-for-you campaigns on niche LLMs with ad inventory. Precise audience targeting across model networks we partner with.
See LLM adsChatGPT Ads Platform
The software we use on every client account: bulk ad launching, competitor library, Google and Meta connectors, alerts, and reporting.
See the platformFutureProof Community
Where operators share what is working on ChatGPT Ads as the channel evolves. Paired with the largest YouTube channel dedicated to the format.
Join the communityWhy Focal exists
When ChatGPT Ads launched, we assumed someone had built the workflow for it. No one had. So we did.
01
No tooling existed
Ad platforms were built for Google and Meta. ChatGPT Ads has its own formats, creative patterns, and measurement. Nothing supported the workflow.
02
Marketers were flying blind
No way to study competitor campaigns, no library of what converts, and no fast path from idea to live ad.
03
Account data sat unused
Years of proven creatives and audiences were trapped inside Google Ads and Meta Ads accounts with no bridge to the new channel.
How we operate
Run the channel, not slides
Every recommendation comes from live campaigns. We ship, measure, and iterate weekly.
Build what we use
The Focal platform exists because we needed it on client accounts. Client work and product improve each other.
Publish what works
We share results, formats, and tests on YouTube and in the community every week. You see how we think before you ever book a call.
Tie spend to pipeline
Reporting connects creative-level performance to revenue. If a test cannot be measured, we do not run it.
Founder
Henry Purchase
Founder
Henry built and exited a SaaS used by 40,000+ people across 103 countries, and runs a multi 7-figure marketing agency. Focal applies that operating experience to one problem: making ChatGPT Ads work for clients.
He publishes ChatGPT Ads research and walkthroughs weekly to 10,000+ followers across YouTube, LinkedIn, and X, and leads the FutureProof community.
View on LinkedInWork with the team that runs the channel
Book a free 30-minute discovery call. We will tell you straight whether ChatGPT Ads is the right channel for your business.