Focal
Focal
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Done-for-you LLM ads agency

The LLM Ads Agency for Brands That Need Precise Reach

Focal runs LLM ads end to end across niche models with ad inventory. Creative, placement strategy, campaigns, and reporting. You approve strategy. We ship and optimize.

Free 30-min call. We will tell you if LLM ads fits.

LLM ads are the channel. We run it for you.

Niche LLMs reach buyers in specific verticals and use cases. Brands that run LLM ads now secure inventory before broader channels match the same precision.

Ad inventory on niche LLMs is limited and the rules change often. Brands that hire an LLM ads agency now lock in placements and learn what converts before inventory tightens.

0bn+

weekly active ChatGPT users

#0

most-visited website in the world

01

DTC eCommerce

Reach shoppers inside vertical AI assistants tuned to your category before broad platforms crowd the same placement.

02

SaaS

Reach buyers researching in category-specific LLMs. Build pipeline with tighter audience match than broad search or social.

03

Service businesses

Book qualified discovery calls from high-intent LLM research traffic. We run creative and campaigns end to end.

How we work with you

01

Discovery call

We learn your market, ICP, and goals on a free 30-minute call. If LLM ads is the wrong channel for you right now, we tell you straight away.

02

Account audit

We audit your existing Google and Meta Ads, then map the angles, audiences, and creatives most likely to translate to LLM placements.

03

Strategy and launch

You get an LLM ads creative roadmap and a done-for-you launch plan across the models that fit your category. First campaign live in 7 days from kickoff.

04

Manage and scale

We iterate creative weekly, track performance inside Focal, and report monthly so you compound the patterns that work across LLM inventory.

What we run for you

Done-for-you LLM ads creative

We draft, test, and ship creatives tuned to each model and placement format. Hooks and copy built for AI-assisted research, not repurposed Meta or Google scripts.

ChatGPT Ads creative drafts and variations in Focal

Done-for-you LLM placement strategy

We map your ICP to niche LLMs with ad inventory and route spend to the models where your buyers actually research. Partner access gives you placements broad networks cannot match.

Competitor ChatGPT Ads library in Focal

Done-for-you Google and Meta Ads connectors

We pipe proven audiences and angles from your Google Ads and Meta Ads accounts into LLM campaigns. Existing winners translated into your first LLM ads launch.

Google Ads and Meta Ads connector setup in Focal

Done-for-you LLM ads management

We run the day-to-day: launching across models, iterating on winners, retiring losers, and reporting on pipeline impact. You stay focused on the rest of the business.

ChatGPT Ads campaigns running inside OpenAI Ads Manager with serving status and impressions

We partner with niche LLMs that offer ads. And we run campaigns for you.

01 / Platform

Focal routes client spend across LLM ad inventory we can access. Signal from live campaigns, partner models, and our operator community feeds back into how we brief and optimize.

When you hire us, you get LLM ads experts who use internal tools to ship done-for-you campaigns across the models that fit your ICP.

02 / Community

600+ operators in the FutureProof community. The largest YouTube channel on AI advertising and LLM placements.

We share what is working, on camera and in the community, every week. You see how we think before you book a call.

Founder-led execution

Operators who built and scaled paid acquisition systems. We run LLM ads for clients on the same platform we ship.

LLM ads are a new paid channel with different formats per model. We built Focal because no workflow existed to brief, launch, and learn across them at agency speed.

Most shops treat LLM ads as an extension of Meta or Google. We run LLM placements first, with access to niche models that offer precise audience targeting.

We publish what works on YouTube and in the FutureProof community every week. You see how we think before you book a call.

Henry Purchase, co-founder of Focal

Henry Purchase

Co-founder

Coming soon

Co-founder

Details shared soon

1,500+businesses on the waitlist
600+members in the FutureProof community

Book your discovery call

Pick a time below. 30-min call, free. We will tell you on the call whether LLM ads is the right channel for your business.

What LLM ads we run

We place spend on niche LLMs with ad programs: sponsored units inside model outputs and vertical inventory where your buyers already research.

Sponsored placements in model outputs

Paid units inside AI-generated answers where buyers research purchases. We write messaging that fits the conversation, test hooks against your ICP, and optimize for clicks that convert.

Vertical LLM inventory

Category-specific models with their own ad programs. We route spend to the LLMs where your audience researches, using partner relationships to secure inventory early.

LLM ads placement example in an AI assistant interface

Our LLM ads strategy

Buyers already use AI assistants to research purchases. A structured plan maps your ICP to the LLMs and contexts that matter, then tests creative against clear KPIs instead of guessing.

  1. 01

    Map ICPs to LLM surfaces

    We list where your buyers use AI assistants in your category, then match them to niche LLMs with ad programs and the conversation contexts that convert.

  2. 02

    Align funnels, offers, and landing pages

    LLM ads sit between research and purchase. We match ad copy, offers, and post-click pages to that moment so spend ties to pipeline, not vanity clicks.

  3. 03

    Sequence creative tests

    We plan hooks, angles, and formats in rounds per model. Each test informs the next so budget goes to variants with signal, not random swaps.

  4. 04

    Set KPIs before launch

    Every test ships with success criteria: CTR, conversion rate, pipeline, or revenue. We optimize and report against those numbers monthly.

What you get as a Focal client

  • Reach buyers Meta and Google cannot match

    Niche LLMs index on vertical intent. We place your offer inside models your ICP already uses, with audience precision broad social cannot replicate.

  • Launch without operational drag

    We handle partner onboarding, pixel verification, creative QA, and launch checks across models. You sign off on strategy. We run the rest.

  • Keep post-click messaging consistent

    We align landing pages to the answers users saw in the model so the click feels continuous, not like a bait and switch.

  • Report across LLM ads and your other channels

    Monthly reporting ties LLM spend to pipeline alongside Google and Meta so you can compare channels on the same KPIs.

How we brief and ship LLM ads

Walkthroughs from the team running client campaigns and building the platform.

How to Advertise on ChatGPT in 2026

How to run ChatGPT Ads in 2026. Formats, targeting, creatives, and what to measure for ROI.

Create Winning ChatGPT Ads (Playbook)

A practical walkthrough of formats, angles, and how to brief and ship a first campaign.

ChatGPT Ads vs Meta Ads. Which is better?

A side-by-side on ChatGPT Ads and Meta Ads. Audience, intent, creative format, and where each wins.

ChatGPT Ads vs Google Ads. Which is better?

A side-by-side on ChatGPT Ads and Google Ads. Search intent, ad format, conversion, and what to budget where.

LLM ads agency FAQ

What is an LLM ads agency?

An LLM ads agency runs paid campaigns across large language models that offer ad inventory to advertisers. Services include creative production, placement strategy, campaign management, and reporting.

Focal is an LLM ads agency. We run campaigns end-to-end across niche models we partner with so your team stays focused on the rest of the business.

How quickly can you have my first campaign live?

From kickoff, we target a live first campaign within seven days: discovery and audit first, then creative production, QA, and launch. Exact timing depends on model access in your category and how fast you approve creative. After launch we iterate weekly on what the data shows.

What is included when you hire Focal as your agency?

Creative strategy and production, LLM placement mapping, campaign management, Google and Meta connector setup when you have those accounts, and monthly reporting tied to pipeline. You get direct access to the team that built the platform we run campaigns on.

Which LLMs do you run ads on?

We work with niche LLMs that offer ad programs to their users, not only the largest consumer assistants. Model mix depends on your category, ICP, and where buyers research. We confirm fit on the discovery call before you commit budget.

Can an LLM ads agency replace my paid social or Google Ads team?

No. LLM ads is an additional channel, not a replacement. We own the LLM workflow (creative, launch, optimization, reporting) while your Google and Meta teams keep running as they are.

How will you measure LLM ads performance?

We set up conversion tracking before launch, then monitor creative-level performance, audience response, and pipeline impact inside the Focal dashboard. Monthly reports tie spend to revenue with creative-level breakdowns so you can see which placements drove outcomes.

What industries does the LLM ads agency work with?

We focus on brands in B2B SaaS, professional services, ecommerce, and consumer DTC. The common thread is buyers who use AI assistants to research before they spend. If your audience researches in vertical LLMs, LLM ads is likely the right channel for you.

How is this different from ChatGPT Ads?

ChatGPT Ads is one LLM surface. Our LLM ads practice routes spend across niche models with ad inventory, often with tighter audience match than broad platforms. Many clients run both. We scope which channel fits on the discovery call.

What does Focal run month to month?

After launch, we own ongoing optimization: creative refreshes, budget adjustments across models, placement refinement, and competitor monitoring. Your team approves strategy and major creative shifts. We handle production, QA, and day-to-day campaign management.

You also get monthly reporting that ties spend to pipeline, plus direct access to the operators running your account.

When is LLM advertising the wrong channel?

We tell you on the discovery call if the fit is weak. Common reasons to wait: your buyers do not use AI assistants for research in your category, you have no conversion path ready for post-click traffic, or you need volume from a mature channel before testing a new one.

When the fit is right, the advantage is reaching buyers in precise contexts while they are still researching.